This week’s Alive & Amplified Track of the Week is ‘Free World’ from Glasgow based Ask Alice
ASK ALICE – the vision of artist Natalie Joy, returns in 2021 with the first installment of her upcoming EP “HEARTWORK” – a body of work crafted over the last year documenting the highs and lows of ‘Joy’s experience of life, love, and lockdown. Joy, who has been writing and performing since the age of 15 has been going through a transformative few years. Both in life and in music. The year of the pandemic coincided with a journey of self-growth, love, and acceptance. Setting the scene that changed her mindset and direction, which can be heard in her recent work.
Collaborating with one of Scotland’s most exciting producers, LOWT and ‘Joy have created a fresh, progressive sound that blends genres and tosses out the rule book. Recently featured on one of LOWT’s own releases. Joy’s performance on the interlude of “Petrified” showcases her powerful yet ethereal tone.
“Free World” highlights the hardships we have faced over the pandemic and the catastrophic effect human behavior has on our beloved planet. Joy aims to bring style and substance together, combining thought provoking, honest lyrics with a hard hitting sound, alternative to the status quo. The new and innovative artist Scotland’s been waiting for has arrived.”